About me

My name is Setara. I’ve always known that I wanted to build something of my own, something that truly reflects who I am and what I believe in.

Beauty and self-care have always meant more to me than just looking good. For me, it’s about feeling confident, taking care of yourself and choosing quality.

While trying different skincare and haircare products, I became more aware of the ingredients being used. I realized that many products contain substances that don’t truly support the health of your skin or hair. That didn’t sit right with me. I started questioning why this is accepted as normal, and that’s where the idea for Setara began

The name Setara means “star.” To me, a star represents quiet confidence and individuality. It does not try to compete. It simply shines. That is the energy behind this brand.

Setara is built on the belief that luxury and sustainability belong together. Every product is developed with care, precision and respect for both beauty and responsibility.

This brand reflects my standards. My ambition. And the future I want to help shape within the beauty industry.